Virgil Lyrics – Burna Boy & Virgil Abloh

"You know, I like the idea of it too
Like, the concept of the album is very much like storytelling
Is that, is that right? I mean like sharing the story?"

Virgil is showing his approval of Burna Boy's idea and further expanding on it. He likens the concept of the album to storytelling, emphasizing that albums often have a narrative or a thematic arc that ties the songs together. He seeks confirmation from Burna Boy, asking if his interpretation aligns with Burna Boy's intention - that an album is a means of sharing a story or a specific narrative through the music.

"So I think the number of ways
That you can get people to have like an, "Ah-ha" moment
When they're like consuming
Like you sip like that two cokes or cigarettes
Or going to the club or getting an outfit to go out"

Virgil is suggesting that there are multiple ways to create impactful and revelatory moments for listeners while they consume music. He uses examples such as sipping on drinks, smoking cigarettes, going to clubs, or even selecting an outfit to go out. These ordinary activities can be connected to music in a way that triggers moments of realization or insight for the audience. The idea is to integrate the music into various aspects of everyday life, making the listening experience more profound and engaging.

"You know, like, selling the album
In those sort of like everyday ways
But also like reinforce, like, the creative, you know?
Like, 'cause at the end of the day
You do, you will wanna promote the album in the traditional way
But almost like poking the veil off the curtain of it"

Virgil continues to discuss promotional strategies for the album. He suggests that while traditional promotional methods are necessary, there's also a desire to infuse creativity and innovation into the process. He proposes the idea of incorporating music into ordinary activities as a way to subtly promote the album. Additionally, he wants to create a sense of intrigue or mystery around the album, symbolized by the metaphor of "poking the veil off the curtain." This indicates that there's a desire to reveal something deeper or hidden within the album's concept.

"But the billboard image should be different
Because, you know, like, the CD cover should be like
Him peeling off the industry or something
But, like reporting the news story that goes along
In the theme of the album"

Virgil suggests that the album's visual promotion should be distinct from conventional approaches. He envisions the billboard image and CD cover as opportunities to visually represent the album's theme. He proposes an image that symbolizes Burna Boy metaphorically "peeling off the industry," possibly suggesting a departure from conventional music industry norms. He also mentions integrating a news story into the promotional campaign, aligning it with the album's overarching theme or narrative.

"There's no way this phone just died"

The conversation ends abruptly with this phrase, suggesting that the speaker's phone unexpectedly ran out of battery or disconnected. This concluding remark adds a touch of realism to the dialogue, as it captures an authentic and unscripted moment.

In summary, the interlude appears to capture a conversation between Virgil Abloh and Burna Boy discussing innovative approaches to music consumption, storytelling through albums, and creative promotional strategies. The dialogue highlights the idea of connecting music to everyday experiences, revealing deeper layers of meaning, and employing unconventional promotional tactics that align with the album's theme. ...Read Less